Spotlight: Pure Shop

Those fully up-to-date with Buff Beauty will know that I recently had a short break in Copenhagen with Mr B. In my previous post At the Axel I mentioned the city’s beauty scene, which truly leads the way in terms of natural and organics.

Before our travels I was rather busily pinning destinations onto a Google Map, with Pure Shop marked out as a must-see. It was worth the pilgrimage (OK, pleasant walk!) to Denmark’s first and biggest organic beauty store, established 10 years ago.

Buyers can be reassured by the boutique’s stringent ingredients policy, which only allows the most natural of items onto the shelf. Pure Shop’s list of no’s can be found on it’s website: www.pureshop.dk/tjek-din-kosmetik (While the main body of the text is in Danish, the ingredients mentioned can be easily identified!)

In addition to being Suki organic skin care’s European flagship store, Pure Shop retail a number of other industry leading brands including The Organic Pharmacy, John Masters Organics and Dr. Hauschka. Pleasingly, it also features lines lesser known in the UK, such as Karmameju, a Danish lifestyle brand.

The shop itself is both simple and elegant, with shelves of pots and potions lining crisp white walls. It’s open and airy, meaning husbands get less twitchy while you browse (although I must confess that mine was looking for ‘the comfy chair!’)

What sets Pure Shop apart from other European retailers has to be its quality of service. Shoppers are left to play in peace, without any of the dreaded pushiness. The staff are, of course, very much available when needed and demonstrate an impressive product knowledge and a genuine enjoyment for their role. Regina Dean deserves a special mention for her warm and natural service and for taking the time to tell us more about the history of the shop and its products.

Pure Shop is located in Groennegade, one of a number of gorgeous little boutiques. So if you happen to be looking for lingerie, a nice dress, or you just fancy a bite to eat, this is the perfect district for you.

Hoping some of you will be inspired to book your own weekend away to Copenhagen – if you do, be sure to pop this little gem of a store onto your Google Map!

Pure Shop: www.pureshop.dk

Karmameju: karmameju.com

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